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Introducing Sweet Caroline Designs

I am completely confident if you were looking for the words "high energy + buffalo check + pink + small business owner" in any google search you would absolutely end up at Sweet Caroline Designs. Caroline Frierson is all of the words above plus so many more. A graphic designer by trade she recently launched the most darling wholesale business which has taken the market by storm.  I love seeing her goodies pop up in my favorite shops and even more I truly enjoy every single product I own.  It is safe to say I am a Sweet Caroline Designs fan!

I first spotted Caroline in passing at The Southern C Summit in February.  She was wearing a darling palm ball skirt that immediately caught my eye. As it happens a lot at the Summit our paths never crossed again and we didn't have the chance to meet until she appeared at Americas Mart in July.  I had no idea that in the span of five months she had closed a store and launched a wholesale business and when we finally met at Mart she shared her journey with me.  To look around her darling pink booth you would never have known she wasn't an old pro at the wholesale business.  Her products were eye catching and amazing and her energy was down right infectious.

I have had the pleasure of becoming friends with this darling girl over the last few months and I can tell you her drive has no end.  She is kind and humble, smart as a whip and truly talented.  She researches like no one I have ever known and does her homework before making any business decision.  And to think this whole idea is almost brand new for her ... its astonishing.

I have so many of her amazing products and I can honestly say I love them all. I love her planner with its darling drawings and the amazing quotes at the top of each page.  I drink from my favorite tumbler almost every single day, the pink pattern and the saying makes me one happy girl.

Caroline is the newest interview for my From The Desk Of series for The Southern C and her interview can be found here.  She is guaranteed to inspire you to live your fullest life, chase your dreams and to work hard for what you love.  She inspires me daily with her phone calls, texts full of pink confetti and her darling Instagram. This girl is one to watch and follow for sure.

To order from Sweet Caroline Designs visit their website.  You will be dazzled with her products.  Her new wrapping paper has me all kinds of excited for Christmas ... I can't wait to wrap all my gifts this year in pink and green!

Have the best Wednesday and when you visit Caroline make sure you tell her I sent you!! xo

Images via Shelby Rae Photograpy 


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  2. Adorable! Your design is eye catching and amazing to me. Keep up your great work!



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